Behind the Scenes: Creating Hometown Bank’s New TV Commercials
At Hometown Bank, we believe the heart of our brand isn’t a building, a logo, or a tagline—it’s our people. That’s why, when it came time to produce our newest series of TV commercials, we didn’t hire actors. We turned the spotlight on the real faces of Hometown Bank: our employees.
Real People. Real Moments. Real Hometown.
Our goal with this campaign was simple: capture the spirit of Hometown Bank in the most authentic way possible. From the welcoming smiles in our branch lobbies to the commitment you see behind every desk, these commercials reflect the warmth, reliability, and personal touch that define us.
We filmed at three branch locations—Kent, Brimfield, and Ravenna—starting bright and early and wrapping up with plenty of laughs and candid moments along the way. No scripts, no rehearsals—just genuine smiles and a little fun in front of the camera.
What Makes These Commercials Special?
- They feature our actual team members—the people customers see and trust every day.
- They highlight what sets us apart—personal service, honest answers, and a commitment to community.
- They’re unscripted and human, just like every interaction we aim to have with our customers.
Thank You to Our Team
We’re incredibly grateful to all the employees who participated, whether on-camera or behind the scenes. Your willingness to represent Hometown Bank so proudly made these commercials something truly special.
Want to See the Results?
🎬 Watch all five commercials below!
We’re proud to share these not only with our communities, but also with each of you—because Hometown Bank isn’t just where we work. It’s who we are.
